Rates & Production Specs



Fly Fishing Hook
Fly Fishing in Idaho.
Poplar Trees

Electronic High Resolution PDF files with fonts embedded are the optimal preferred file. Photoshop (psd and tif) or Illustrator formats (fonts converted to curves, images embedded) are also accepted. 300 d.p.i. or higher for artwork. 600 d.p.i. or higher for line art. Uncompressed TIF or EPS files. CMYK or gray scale. Please note that due to printing, paper and ink variances, the Publisher does not guarantee an exact color match to matchprints, color keys or press proofs. Color screens will be matched to the best of our ability; no rebate or discount will be made in the event of color variances.
Rate Card
Size 1x 2x 3x 4x
Full Page $2,250 $2,050 $1,850 $1,700
2/3 Page $1,980 $1,750 $1,520 $1,300
1/2 Page $1,590 $1,340 $1,160 $1,000
1/3 Page $1,200 $1,035 $915 $800
1/6 Page $880 $760 $570 $450
1/12 Page $450 $370 $300 $250


 Special Placement
Size 1x 2x 3x 4x
Back Cover $2,480 $2,220 $2,070 $1,820
Inside Front $2,375 $2,190 $1,980 $1,770
Inside Back $2,355 $2,110 $1,920 $1,730
2 Page Spread $3,250 $3,015 $2,780 $2,550


Editions Space Deadline Ad Deadline Print Date
Spring 2010 22-Feb-10 1-Mar-10 15-Mar-10
Summer 2010 23-Apr-10 3-May-10 24-May-10
Fall 2010 24-Jul-10 3-Aug-10 23-Aug-10
Winter 2010 22-Oct-10 1-Nov-10 22-Nov-10


 Production Specs
Ad Size Non-Bleed Bleed Live Area
Full page 8 1/8” x 10” 9 1/4” x 11 1/8” 8 1/2” x 10 3/8”
2/3 page vertical 5 1/4” x 10 “ 6” x 11 1/8” 5 1/4” x 10 3/8”
1/2 page horizontal 8 1/2” x 5” 9 1/4” x 5 5/8” 8 1/2” x 4 7/8”
1/2 page vertical 5 3/8” x 7 1/8” 6” x 8” 5 1/4” x 7 1/4”
1/3 page vertical 2 3/8” x 10” 3 1/8” x 11 1/8” 2 3/8” x 10 3/8”
1/3 page square 5 1/4” x 5” 6” x 5 5/8” 5 1/4” x 4 7/8”
1/6 vertical 2 3/8” x 5”    
1/6 horizontal 4 7/8” x 2 3/8”    
1/12 square 2 3/8” x 2 3/8”